Can a high-volume D2C specialty provider stop its site from crashing when customers need it most?
About the Client
Background
The client is the world’s largest D2C outpatient provider in its specialty, operating a global network of clinics. Their website is the primary channel for customer conversion, bookings, and revenue.
Overview
As the organization expanded, the site began handling heavy paid traffic, multi-step booking flows, and analytics integrations that shaped daily operational decisions. When outages appeared during major campaigns, the team needed an independent audit to stabilize the current site and assess whether a new rebuild was safe to launch.
Challenge
Recurring outages occurred during peak demand, but the root cause was unclear. Attribution data conflicted across platforms, caching behavior was inconsistent, and form submissions triggered significant server load. At the same time, a new vendor-built site showed functional gaps, missing SEO migration, and no end-to-end testing, placing a planned launch at risk.
99%
100+
6
40%+
Solution
Invene conducted a comprehensive audit of the client’s website infrastructure, uncovering the root causes of outages and performance degradation. The team corrected critical caching issues, analyzed backend load behavior, and resolved form performance bottlenecks. In parallel, Invene performed full QA on the new vendor-built site, identifying functional gaps, SEO risks, and deployment problems to ensure a stable and safe migration.
Results
The client gained a clear path to stabilize its platform ahead of major campaigns. Caching failures were eliminated, backend execution delays dropped significantly, and functional blockers in the new site were surfaced before launch. With infrastructure gaps resolved and end-to-end QA completed, the organization is now equipped to handle high-volume D2C traffic without recurring outages.
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